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Manage ahead's targeting

You can utilize ahead's targeting capabilities to make sure that your workforce gets to see what is relevant to them. This article tells you about AD-based target audiences, the main property and advanced targeting

Why Target Audiences?

Often a News post is not important for everyone. By setting a target audience, you can reach certain people about relevant news, and thus reduce the information overload. With this feature, we provide a tool that considers the information needs of each employee.

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How can I create target audiences?

As an admin, you will find a tab called Target audience in the Company Settings. There you can search for existing groups in the Active Directory and add them as target audiences in ahead.

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How can I manage target audiences?

Audience members are managed in the Active Directory. Only the ‘display name’ in ahead can be changed.

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How can I use target audiences?

Target audiences are available to all editors when writing News. Members of those groups will receive a notification in ahead that this News post has just been published.‍

You can set up your own saved audiences for quick reuse. Setting up an audience is done through "Create an audience".

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The "Main Property" and its importance for targeting

On the target audiences tab you will also find the ability to set a main property:

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The main property selector allows to activate one of the listed properties to be the deciding factor for selecting targeted designs as well as targeted quicklinks / applications. The shown properties are all default Azure AD properties of users. This means that when "officeLocation" is selected, the user's AD property officeLocation's value will be used to determine certain targeting aspects of ahead, for example targeted designs.

Targeted Designs

Once a main property is active, you can start creating targeted designs, by adding designs and associating with them concrete property values. Those values are extracted from your Azure AD and are a daily snapshot of the values currently in use across your ahead userbase for the selected AD property.

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You can learn more about defining targeted designs in the article about changing the ahead design.

Advanced Targeting

This premium feature lets you target your workforce based on user properties when publishing a news. We sync the user properties you would like to use for advanced targeting to ahead. Then your editors can create news and specify who should be targeted based on these properties and their values. For example, editors can target a news to all users with the 'city' property set to 'Berne'.

How do I setup advanced targeting?

Once the premium feature is enabled, on the target audiences tab you find a new section called Advanced target audiences. There you can add new user properties that you would like your editors to be able to use.

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When you save your selection, we import the necessary data from your AD. This takes a moment. You'll be notified when it's completed.

How do I manage advanced targeting?

In the target audiences tab you see a list of the AD properties you selected. There, you can give each property a more user friendly name. You also see how many unique values we found for a certain user property in your AD, across your ahead user base. You can have a look at all the different values that users have in their profiles.

Make sure that the values are well-maintained in your AD so that editors in ahead can make the best use of them. Avoid duplicates, typos, values in different languages, unused values, etc.

By default, a newly added targeting property is not available for your editors. By toggling it on, editors can start using it. If you think that a targeting property should not be available for editors anymore, you can always toggle it off.

You can also remove a previously selected property.

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How do I use advanced targeting?

When publishing a news, editors can use the targeting properties that are available for editors to specify a custom audience for their content. For each property they can choose one or multiple values. 

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In the example above, the news will be targeted to all users that have 'Berne' or 'Bern' as their city and 'PostParc' as their office location. You don't have to choose a value for all available targeting properties.

How many users are reached with the audience you're creating is always visible. If you want to use an audience for future news you can give it a name and save it. When creating the next news it will show up in the list of saved audiences.